Gucci catches on that Star Trek is awesome with "Gucci and Beyond"

By: H&I Staff     Posted: July 25, 2017, 3:45PM

Image: Gucci

Here at Heroes & Icons, we're well aware of the fact that Star Trek: The Original Series was totally fashion forward in the 1960s. While later iterations of Star Trek may have strayed from fashionable path, opting for more "realistic" space garb, we haven't forgotten how hip science fiction can be.

A few months ago, Gucci began teasing its much-awaited fall/winter line with videos of sharply dressed space aliens on its Instagram page. The luxury brand has long been known for its daring marketing and designs and this new one, dubbed "Gucci and Beyond," is no different. The complete advertising campaign was released today, with a series of photos drawing inspiration from everything from Star Trek's transporter to Forbidden Planet's Robby the Robot. According to High Snobiety, the idea was brought to fruition by Gucci's creative director Alessandro Michele

"This season, the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away," Gucci said.

A post shared by Gucci (@gucci) on

Set to the theme of Space: 1999, Gucci also released a short film directed by Glen Luchford today that highlights to the not only the label's fall line, but also informs the world of how rad science fiction is — as if we didn't already know. The grainy vid looks like it's straight out of the '60s, complete with the Creature from the Black Lagoon, giant cats, aliens, robots and even a Tyrannosaurus rex.


So, what do you think? Do you love seeing all of this sci-fi inspiration in one place? Or is mixing Star Trek and Star Wars (plus some) heresy?

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